Value Frameworks Part 2.5: Articulating Benefits

Articulating Benefits: The Missing Piece in Your Value Framework
In this continuation of the Value Framework series, Diane Gordon delves into a critical but often overlooked component: benefits. While not always the primary driver for purchases, benefits play a significant role in renewals and even justify price increases.

Learn how to:

• Identify and articulate benefits that enhance customer satisfaction.

• Use benefits to retain customers and increase loyalty.

• Tie benefits back to measurable outcomes for long-term value realization.

This post offers practical examples, from gyms to CRM systems, to demonstrate how benefits complement value drivers in your framework.